For all those of us who will be activity enthusiasts we could have found that throughout the world athletics has long been corrupted in excess of the earlier several years by commercialism and drug abuse by athletes. Appreciate of money (the root of all evil) is earning a nonsense of competitive activity.
COMMERCIALISM OF Sport
Experienced sport has constantly been played for reward, while not for a great deal. But inside the 1980's there was a terrific influx of expenditure in around the world activity notably cricket, soccer and athletics.
In cricket, an Australian Television tycoon named Kerry Packer, hired the most effective players on this planet to engage in cricket in Australia and compensated them exorbitant revenue within a sport which had hitherto been starved of methods. Packer cricket lasted only about three yrs however the Packer revolution because it was known as had ignited a spark in players to go soon after large bucks where ever and having said that it may be uncovered - 'Have Bat Will Travel'. So we had rebel excursions to apartheid South Africa by some West Indian gamers as they went looking for their kruggerands together with other gamers have been caught 'selling' matches. Funds experienced come in to the match to stay plus some cricketers now generate $1.fifty five million for your 5 week season (World's Best - Earning Cricketers by Schwartz & Smith 2009), a far cry from yester year.
In athletics, financial investment was restricted originally because athletes have been amateurs and could not be compensated but they soon discovered a way around that by setting up trusts which could receive the payments on their behalf. Also, the line between the amateur and the specialist is breaking down as the International Olympic Committee is increasingly letting in professionals in events such as soccer, tennis and basketball because they have commercial appeal i.e. put a line of clothes on them, put them before the cameras and everybody will rush in to buy. In any event lots of athletes are now turning professionals.
In soccer, there continues to be a similar inflow of cash as rich businessmen from East Europe, America and the Middle East are buying up prime clubs in Europe and then buying the top players anywhere they can be found. All done with one goal i.e.to win. Another popular form of expense is through sponsorship, for example a company will bankroll a team and in return stipulate the terms on which that team participates in games and competitions. Soccer players' salaries now average $14.67 million a year (How Significantly Do Soccer Gamers Gain? by K. Madden). Club Directors also do well for themselves by selling their shares in top rated clubs (China Daily by Geoffrey Wheatcroft 2007).
Activity is no longer performed for the love of the game or staying loyal to your team or fans or even to your country. While the Packer cricketers ended up negotiating to participate in for Packer to compete with official cricket they had been still playing for their countries. It is a question of 'show me the money' and ' win at all costs'. There have been numerous cases of cheating, for example the hand of God from Thierry Henry and fake injuries and blood in rugby.
There is now controversy as to whether athletes deserve their million dollar contracts. Corporations virtually own the gamers with tremendous control about them and their sport. Many highly paid gamers are not worthy in their status while less popular sports like Brazilian women's soccer lack the backing they need because they don't fit the sponsors criteria.
Drug use in activity has long been around for the several years but the inflow of huge income during the last 30 a long time has greatly fueled the desire to win even if you have to get some help.
This financial commitment in sport has produced significant financial rewards for the investors through sponsorships, tv rights, advertising, gate receipts etc. It has also helped to improve facilities, provide training and higher incomes for competitors especially in the poorer countries.
But there has also been a downside. There is the tendency now to cheat because of the lucrative rewards that can be gained. Add to this, the rapid canada goose jacket advancement in modern medicine and technology so that drug use in activity has now become common place. It can be done as part of Government policy as was done in the former East Germany but more often it is done on an individual level by the competitor with the collusion of the coach and sometimes the athletics association.
Some competitors get away with it while canada goose outlet others are not so lucky. Within the London Olympics a number of athletes from various sports activities ended up sent home because they failed drug tests.
Accusations and cross accusations are now rampant so that anyone who performs well is now the target of suspicion. American talk radio now accuse Jamaican sprinters of 'funny business' and allege the Jamaican drug testing system is not sophisticated enough to stop them. But I have not heard of one case of them "catching" any Jamaican competitor at an international competition. And it has not been for want of trying. At the Beijing Olympics Usain Bolt was tested 34 times.
Money has so overtaken athletics today that every sports activities story is not about the achievements of athletes but about earning dollars and this has also infected sports organizations- where ever you have cheese you find rats. Athletics columns are not about play but about the trading of gamers. In cricket, limited in excess of games ended up formed specifically for commercial purposes. Games had been originally 60 overs but are now only 20 as organizers rush to make a fast buck. In the London canada goose solaris parka Olympics soccer games had been even interrupted for advertising.
Athletics are no longer played for fun but is now a multi billion dollar business. Sports activities organizers, competitors, the media and big business have all contributed to produce the 'show' that we now call activity. The biggest loser is the fan. That is a pity because for me activity was one of the last avenues of recreation and diversion.